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My guess, the more I think about it is; HTC either bought or developed the reader app and then looked for a vendor to purchase books from and picked Kobo. The app is totally different from anything else by Kobo and I don't see them developing an app that appears to be an almost exact copy of the iBook app.
Plus - the wording "powered" by Kobo rather than created/designed by Kobo makes me suspect that the design is not Kobo's.
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