From the Zinio website FAQ's:
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A version of the Zinio Reader that is compatible with Apple iPhone and iTouch is in development and should be available very soon (you will be notified by email when it is). The Zinio Reader is not compatible with Windows Mobile, Blackberry (or other PDA's) or reading devices such as the Sony Reader or Kindle
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Target really should re-think this merger, unless they're going to have the wherewithal to convince Zinio to make product their customers can use on the devices they (Target)sells.