TARGET OFFERS DIGITAL NEWSSTAND WITH PUBLISHING-POWERHOUSE ZINIO
Expanded Digital-Reading Category Enables Instant Access to Publications
MINNEAPOLIS and SAN FRANCISCO (October 13, 2009) – Target Corporation (NYSE: TGT) and Zinio LLC, the world’s leader in digital-content design and distribution, today announced a partnership to extend access of their global portfolio of publications, including the most popular consumer titles, to Target guests worldwide. Complementing the e-reading devices available for purchase on Target.com, the private-label newsstand site (target.zinio.com) features a vast selection of digital versions of the most popular U.S. and international single-issue, subscription and archived issues at discounted prices.
“We are excited to partner with Zinio to offer our guests the unique ability to access digital publications,” said Steve Eastman, President, Target.com.
Target.com guests will be directed to a co-branded digital newsstand that showcases various publications. Target will market and promote its digital newsstand online and in stores nationwide. Popular titles include Elle, Parenting Early Years, Parenting School Years, Popular Science and Woman’s Day.
“Interest in buying and reading publications digitally is exploding. As the world’s leader in digital-publication content and commerce, we are thrilled to extend our portfolio to Target guests,” said Rich Maggiotto, President & CEO, Zinio. "Target.com’s reputation for being a ‘one-stop shop’ for entertainment needs now includes the most popular digital publications. We look forward to working with Target to grow this partnership.”
http://www.zinio.com/corporate/press...easeid=pr23000