Thread: Why doesn't Spring Design lower the price of the Alex
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Old 07-09-2010, 12:51 PM   #4
kjk
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Quote:
Originally Posted by thinkpadx View Post
Seriously $399 for a 6 inch e-ink display is just way to expensive with all the price slashing all around. You get a Kindle DX Graphite for $379.
You can get a Kindle DX for $359 *now*. It was $489 just a week ago.

Companies like Spring have a real problem now. B&N and Amazon have alternate revenue streams tied to their hardware-so they can be more flexible with pricing schemes.

It was fine when B&N and Amazon both wanted to make profits on both hardware and eBooks-it kept the hardware pricing somewhat competitive. If they are shifting to a subsidized model, those companies without anything to help subsidize are going to have to compete on something other than price.
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