Quote:
Originally Posted by wallflower75
If it's more expensive to buy a book at the Apple iBookstore than it is at Amazon, then sorry, Apple & publishers, but I'm getting that book at Amazon. And you're kidding yourselves if you think readers are going to be so in love with the iPad (ugh, what a horrible name) that they'll be willing to shell out more for those books.
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That's exactly my point. Apple knows they'll sell the iPad. They need to win the price war to shift consumers from Amazon to their store. Amazon, on the other hand, still needs to sell their Kindle which in turn helps them lock customers into their store. But who will buy a Kindle if Amazon's ebook prices are the same as Apple, Sony and B&N? Amazon's price advantage is a huge selling point for the Kindle. Lose that and they will have real problems.