Thread: Ebook Price War
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Old 09-20-2012, 03:38 PM   #17
fjtorres
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Quote:
Originally Posted by tango7 View Post
amazon not price fixer
others apple b&n book publishers are
Sure.
But if the prices are fixed, nobody can undercut Amazon. Ever. On *any* title. That makes commiting to Amazon's walled garden risk-free.

In a competitive marketplace Amazon comes out cheaper *overall* but can be undercut here and there on specific titles. Which is how things were in 2009: Amazon ebooks were generally cheaper but if you shopped around you could find a sale or discount coupon or loyalty program that made some titles cheaper elsewhere. (That is how Amazon itself operated: they heavily discounted some high-visibility titles and more lightly discounted the majority of the books. They lost money on a few, made money on most, stayed in the black at the bottom-line.)

If you commit to Amazon in a price-competitive market they will usually, but not always be cheaper. Commit to Amazon in a price-fixing marketplace and they will *always* be the same or less.

And in the latter case, there is never a downside to buying a Kindle: the device will be cheaper, it will have the biggest ebookstore catalog, and the ebook prices will never be better elsewhere.
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