I've recently taken my Gen3 away on a cruise, and on two (academic) weekend courses, on one of which I used it for the actual study on the course (it was a course on Dickens' "Great Expectations", and I used the version of the book that I'd created myself). In all of these environments, there's been a great deal of interest in the device, and I know that at least one person has bought one as a result of seeing it.
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