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There does seem to be a growing sentiment from consumers that publishers and/or distributors are shafting them. Just the conditions under which those consumers begin to say either, you're shafting me so, whatever my previous moral stance, all bets are off and I'm going to the darknet, or they say, you know what, I'd like that ebook but at the price you're expecting me to pay, forget it. The effect on the bottom line is more or less the same.
The sooner one or both of these scenarios happens, the better.
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