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Did Walmart carry the previous Sony Readers? That's a lot of stores. My guess is that the 300 is aimed at the Walmart Shoppers. Online retailers have new 505s for $262 and Ebay prices for the 505 are coming down. There will be the 300 for $199, the existing 505 inventory at $250, and the 600 for $299. Something for everyone at each price point.
The real question to me is when will Sony take on the Kindle DX. Sounds like it is coming next!
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