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Old 01-03-2013, 11:33 PM   #39
fjtorres
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Quote:
Originally Posted by charmian View Post
Makes me wonder though, what is B&N going to do next year with the e-ink readers? Will they refresh the line or just keep the old one?
They have two problems there: they *need* to get a high res eink panel into a Nook as soon as possible but they *also* need to move their eink introductions to a fall cycle like everybody else in the business. One reason their eink Nooks have underperformed for two years in the holiday season is that they were already "old" and competing with recently released competitors. So if they refresh in the spring to play catchup, they'll again be at a disadvantage in the fall. Yet if they wait till the fall, they'll be giving the competition 6 more months of advantage.
Ideally, they need to do *two* upgrades; one now to catch up with Kobo and Kindle, and one in the fall to match whatever *they* introduce for next xmas. But I doubt Nook Media has the money to do that.
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