I just want optimised text-flow-to-brain for maximum immersion, with minimal visual distractions. I have zero interest in seeing fancy layout tricks, even it that is how some "books" are still laid out
But I'm happy to tweak /zap that stuff myself in my copy before reading, as no-one else will be reading that copy.
I still think 1st character images are a no-no though, because the can't scale & because the trend is that newer readers will read on smaller & smaller devices