Quote:
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Originally Posted by Chaos
I simply don't think the world is capable of handling mobile video at the moment, not unless Apple starts up an iTunes video store.
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Give it time. If you build it (a
platform and
content delivery system)
they will come.
Platform= iPod
Content Delivery System= iTunes Music Store which now does video
They= Content providers (Networks, Studios)
Apple has sold over 30 Million iPods to date, has a 75% share of the digital music player market, and an 84% share of the legal music download market. The iPod is now a
platform.
Based on this success, Steve Jobs knows the content providers will be coming to him and Apple, and the content providers know they'll have to partner up with Apple or risk being marginalized an losing all of that revenue.
Starting with short format content like music videos, short animated films, and TV shows is a smart move, as they are more suitable for mobile viewing than feature length movies. People have to get used to watching video content on small devices, but they will enjoy the increased mobility and ability to watch shows they would otherwise have missed. Don't forget about all of those LCD screens in mobile entertainment systems in minivans and SUVs for passenger entertainment. That's an area that has major mass market potential for mobile video. The iPod has TV-out capabilities, and next year 1 in 3 new vehicles will have iPod integration as a factory option. Don't you think the iPod will be pushing video out to those LCD screens soon?
Give it a year or two and if Apple continues to enjoy the success and growth rate they've experienced so far with non-video iPods, they'll dominate mobile video and will create the market with an installed user base of millions.