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Vampires can walk around in daylight. See Carmilla. Sure, not as active as at night, but still not inert. Dracula, too could, he just seems to have lost most of his powers.
Anyway, I don't care, anything to get kids to read.
That said, it's pretty much spread to normal fantasy. Go to a bookstore, probably 60% of the SF/Fantasy section is some sort of urban fantasy (and 30% is military SF).
Then again, since the popularity of Wheel of Time, we've seen almost nothing but epic fantasy for the last 15 years before this.
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