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Social media and self-publishing have opened the floodgates. Choice is no longer curated (limited) by bookstore stocks or publisher gatekeepers. Anybody can find whatever they want to read. It makes perfect sense that an explosion of options would require additional categories.
Genres are time-saving signposts. They not only help direct people toward the material they want, but also away from what they wouldn't enjoy. What's not to like?
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