You'll probably need to contact the support section of the ECOReader distributer. You may have a dud.
I found them very helpful when I first had problems, which mostly turned out to be my misunderstanding of how to operate the device and it's requirements.
When you reset the device or turnoff the device and restart, it should show a new title page and then go to the library items. If it's not even doing that, then I'd say contact their support section.
Hope you get it solved the ECOReader is a great little device.