In fact, think of all the down time for all of mission control and astronauts when they are on the ground. It could also be a NASA internal (and external) gift shop item!
Just imagine an ad with an astronaut sitting in the prep room before boarding a space shuttle, reading his Sony Reader next to one of those silly "Library" signs like in the print ad. The caption could say something like 2 out of 3 astronauts prefer the Sony Reader!
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