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itunes is not hard to use and does a decent job of organising things, it's also good for backing up your devices as an alternative to icloud. I've also been using it for close to 10 years so it's a neccesary evil. At least it does what it says on the tin unlike Kies. However for transferring content to your devices it would be so much easier to just drag and drop, but oh well you can't have it all.
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