Quote:
Originally Posted by ProfCrash
I laughed that Amazon got the rights to loan the Potter books.
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Sounds like a great coup... on paper.
Funny thing is it probably cost Amazon very little to score: odds are that maybe a couple hundred thousand copies get checked out so their total cost is maybe a million or two, max.
(Most people interested in the Potter ebooks on Kindle at this point are more likely to buy them--they *are* backlist by now--and with the Prime Library limiting them to one book per month odds are the majority of Prime subscribers will use the free read on something newer, less of a known quantity.)
They do know their marketting, those Amazon folks.
B&N... Well, they're trying: TV ads are a start, even if they are minimalist and bland, bland, bland...