The DEAD LOOP has its own website.
Dead-Groundhog-Loop-Day.com
Not really...
It is
http://dead-loop.com/
I guess the FAQ on there might explain it a bit more clearly than my synopsis.
For example:
Is Ewan Charles based on the author of the Dead Loop?
No! The author is happily married, fairly successful, British and likes skydiving.
Ewan charles is married, succesful, British, loves skydiving and dies every day.
What exactly is the "Dead Loop"?
The Dead Loop is the name that Ewan gives to his own situation of dying every day or the "situation" he is in.
Its definitely nothing to do with motorbikes.