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Amazon is a company with data-centres and warehouses that publishes (books, comics, video, audio books) and retails their own warehouse stock ("fulfilled by Amazon") and also has ebay style listings / third part sales. Any Amazon branded products are made by someone else and some of them don't meet EU or USA standards. The Kindle, Fire and TV stick are exceptions on quality. Their retail is now a small percentage of hosting services (so called Cloud = someone else's rented server via the Internet).
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