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I have said it on multiple occasions. E-books will be cheaper unless consumers are naive enough to pay higher prices for content. Publishing is an outdated industry that needs to reinvent itself. I for one am tired of not buying dtb because they are too expensive. These same folks fought paperback books with infinite gusto and are now fighting e-books also. Think about that they are squeezing a market that has seen 200% growth, who the heck does that? Look at Amazon they are making money hand over fist with the Kindle and its drm laden books because 9.99 is a price that most people can spend comfortably at.
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