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Old 06-20-2010, 11:23 AM   #12
flyash
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Join Date: Jun 2010
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Quote:
Originally Posted by HarryT View Post
Can you explain why? The iPad is a lot more expensive than virtually all eInk devices; why should it affect the price of them?
Some of the full-sized readers that are good for pdf are pricey. Too pricey for all but some niche markets now that the iPad is out. For example, the Kindle DX is $489 - I'd posit that the market for the DX has shrunk considerably in a market where the iPad can be had for a mere $11 more. That will force prices for the DX lower, and by extension, the lower priced DX will force smaller readers lower. E.g., if the DX is lowered to $400, the Sony 900 at $350 starts looking overpriced. And so on.

Again, that's not to say that there aren't niche markets that will pay relatively high prices for an e-reader when an iPad can be had for the same or only a little bit more, but the broader consumer market appeal of pricey (say, north of $300) e-readers has been crushed, and as described above, that affects pricing all the way down the pricing structure.
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