Quote:
Originally Posted by AnemicOak
They priced a handful of books below cost as loss leaders, but overall made a profit on eBooks. A standard method for retail sales. Not to mention that at the same time other retailers at the time were sometimes cheaper than Amazon.
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That "handful" was all New York Times bestsellers. The number of titles might have been a small fraction of available ebooks, but they did represent a significant plurality of all of Amazon's sales.
I own an Amazon device. We have a Prime account. I'm not against them, but they were well on their way to establishing a monopoly in this market. And because legal action wouldn't have been feasible until *after* the monopoly was established, Apple and others took this approach. It was a bad approach, but obviously the PR angle wasn't working.