I agree that market saturation factors into the results. I also wonder if the poll being conducted by telephone skews the results toward more traditional answers, even though they do claim a 95% level of confidence in the results. I wonder if older (and less likely to like new technology) people would be the more likely type of person to participate in a survey like this. I also wonder what results a survey conducted through the internet or in-person on the street would bring.
Also, the article leaves many things unclear when you compare it to the questions asked. For the final numbers, did they include the preferences of everyone who answered the survey regardless of how many books they said they read on question 1 (even if they hadn't read a book in the past year)?
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Originally Posted by auspex
No kidding. They never even asked if the responder had ever read an e-book, let alone owned an e-reader. I'd guess that roughly 50% of real readers (people who read more than a book a month) have still not read a book on an e-reader.
With a poll structured like that, I am actually surprised that 25% prefer e-books. No doubt some publisher is going to take that as proof that the e-market is a wasted investment...
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Only 15% preferred ebooks; 10% were undecided.