|
Businesses really do have to grow to survive, though.
Expenses are always increasing. Even if you just look at employee salaries, your employee expenses go up 1%-3% a year, just to keep up with inflation, and if pay for part of their healthcare, those expenses are going up 10%+ a year.
If you don't increase your revenues, then, it's only a matter of time before you are no longer profitable. And that means either you raise prices and hope the market will bear it, or you try to expand to new areas.
|