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I'm not sure I follow the conclusions here. In the US the Kindle has been available for much longer than over here in the UK, so there was a bigger installed base who haven't yet thrown away their Kindles, and of course more people are going to buy general purpose devices like the iPads or phones like the iPhone, and if they have them and want to read will turn to those devices.
That doesn't mean to say that they're not reading Amazon titles on Kindle apps though.
Graham
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