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Originally Posted by Nate the great
How do you know that is predation? It sounds like standard retail pricing strategy to me.
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Standard retail pricing generally endeavours to put a product in front of a customer at a competitive price with their competitors. The customer makes a buying decision based on that price and factors in other considerations such as value for money versus service, convenience of buying etc. That price doesn’t always have to be the lowest one.
Predatory pricing is deliberately designed to undercut competition prices with the sole aim of putting them out of business. So far Amazon’s strategy has worked reasonably well, they’ve held them down for long enough to put competitors out of business.
Now the prices can rise to recoup some of their earlier losses.