Quote:
Originally Posted by DNSB
From one book I once read on the advertising industry, it was unbelievable the number of dentists they interviewed to find 8 that would recommend the product being advertised. Once you have them, keep those 8 names on file along with 2 of the others and you are able to face the truth in advertising police with no qualms.
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It's like survey results. They will come to a conclusion like, "80% of Americans think this." What they really mean is, "80% of
the people dumb enough to take our survey think this."
There's a big difference in those two conclusions above. The researchers don't mention that 99.99% of the people who heard them say, "Would you like to participate..." immediately hung up on them because they had the intelligence to not waste their time on a ridiculous survey with leading questions and a predetermined result.
Surveys always reflect the thinking of the dumbest of the dumb. Not a result I'd want to base anything important on.