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I absolutely care about covers. I'm very visual and a good cover can totally grab me and make me check out a book. I also tend to visually associate the cover with the book years down the road.
One thing I really hate is when publishers use a nice cover to sell the book, but a generic one in the actual book file. I know on some older ones it can occasionally be a question of artwork licenses from pre-ebook days (or so some pubs have said), but they also do it on brand new releases that they're charging me the same they do a pbook buyer so there's no excuse then.
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