Thread: Consumers Not Convinced they Need Ereader
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Old 08-14-2009, 03:18 PM   #10
Kali Yuga
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Most people don't read enough to benefit from a dedicated device. They'll likely find mobile devices sufficient for their uses.

However, it's the heavy readers and students who are most likely to really win with a dedicated device. Capture either of those two markets, and it is irrelevant if the e-reader goes "mainstream."

By the way, I love how the analyst who views women as the "new market" for ebooks apparently missed the whole "Oprah Kindle" thing.
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