[Moejoe]

From the Guardian UK

Publishers are now willing to embrace ebooks - but are they ready to head off the threat of a format war?

Speaking at the Book Fair, Richard Palk, Sony's new business contents and services manager, said the company was ditching its proprietary format in the UK: "ePub has become the de facto UK consumers' format of choice," he said, adding that Reader and ebook sales were above expectations. "We see demand for ebooks and digital readers growing in the UK. It's clear that a reading revolution is beginning."

http://www.guardian.co.uk/technology/2009/apr/23/ebooks