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In point of fact, the fact that Amazon added a 32 GB option to the O2 shows that many customers do want more storage and that the SD-card option was not merely for a fringe minority. Users wanted more storage. Didn't Apple to this? Remove the card slot but add more internal storage. I suppose this has two benefits for companies. 1) they can charge over the odds for the RAM, and 2) they shut down a possible hacking inroute. But clearly storage and the SD-card slot was something that many users wanted, otherwise Amazon wouldn't have included it.
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