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Eventually I would love to see this scenario at a retailer:
I go in to browse (because for a book lover there is nothing like the joy of spending time in a bookstore)...and as I wander around I see various interesting-looking offerings. I read the insider covers, maybe I read a few pages, and I decide which books I want. Right there on the shelf is some indication that the ebook is available, and I either swipe my credit card, or take a bit of paper with the scanner code, or whatever.
When I'm done choosing, I go to the register, hand the cashier my credit card AND my ebook reader, and the books are loaded onto it.
Well, in other words, I guess it works a bit like Amazon...but (I am sorry Amazon, I love you but this is a big BUT) they simply cannot duplicate the shelf full of colorful spines facing me, with the titles, the authors, and the chance to open the book to a page and random and start to read. Bookstores are special places!
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