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The best descriptions I've seen of PA hover around "truly loathsome." They market themselves to authors as a "traditional" publisher, a term they are trying to equate to a commercial publisher, but have a very different publishing model. Their basic business model is to lock the writer into a long-term deal and then sell them their own books at higher than average prices for the author to presumably resell. Many consider them a scam.
I wouldn't call attention to a PA book, but I wouldn't bother to market it until you can recover the rights.
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