I spent an hour on the phone with Sony tech support, but no luck. Apparently, 3.1 just doesn't want to run on a virtual PC. I (and they, evidently) have no idea why.
The only recourse at the moment is that I can run the Mac version of 3.1 and purchase books online that way. Then I can just use the PRS500 as an external drive and drag and drop the books into it from the Mac folder where the Sony software puts it. I guess that will work, although I have no idea what kind of mess the metadata will become at that point.
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