That is a "Captcha" pop-up.
The link above is for the Kindle "mini" (K4) - not the Kindle Touch (K5)
I thought you posted that you had a Kindle Touch in the box (or was that a typo?).
This is what a K4 looks like:
http://www.youtube.com/watch?v=N1gZ3BUaHRQ
Notice the buttons along the lower bezel.
This is what a K5 looks like:
http://www.youtube.com/watch?v=RE0FECvKZwQ
Notice the single "home" button on the lower bezel.
(And a Kpw has the "Kindle" name on the lower bezel, no "home" button.)
Edit:
Ref: That K5 review: "Certainly you can't show videos on this display" - Yeah! Right!
But that video is over a year old.
Also, each of our device specific Wiki index pages has a picture of the respective model in the upper right hand corner.