I am self-publishing, but direct through my own website.
I tried using Kindle and Smashwords, and considered others; but I discovered that as a small author, I received very little publicity on the big sites, and therefore, few sales... and the sites took a significant amount "off the top," leaving a significantly smaller piece of the pie for me.
I also had the ability to make a nice-looking site and set up automatic sales and delivery on my own, so I did that. I make much more through direct sales than I ever did through Amazon or Smashwords.
Much of this depends on a few factors: Subject (mine is sci-fi, not a popular genre these days); ability to create your own site (not recommended for HTML newbies); and ability to network and promote your material through the big sites (mostly a time issue, of which I have little).
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