When eBooks were able to be put on sale and the prices were lower, sales took off. For example, Fictionwise in its heyday had a great business model. Agency killed that. BooksOnBoard had a good business model. Agency killed that. I bought a lot of eBooks from Fictionwise and BooksOnBoard because I get what I felt was a good deal. Sometimes you are better to sell more for a lower margin and make more money then selling less for more.
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