Thread: Classic Anyone get to try the Nook?
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Old 11-21-2009, 11:28 AM   #17
forkyfork
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Join Date: May 2009
Device: It's a long story ;)
Quote:
Originally Posted by jkeranen View Post
That really doesn't tell us much. They could have had 500 devices ready to ship or 500,000.
Exactly. It is very common in the video game hardware world to "underproduce" hardware so as to create artificial demand. Sony is notorious for this. They purposely do not meet demand so that the customer fever grows even more. So then, when someone sees a PS2 in the store, they are more likely to impulse buy because they think they may not get another chance.

Methinks B&N is doing something similar. It's risky, but it's a good way to generate interest.
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