Quote:
Originally Posted by Maggie Leung
I agree that it's any business's job to figure out how to stay afloat. If it can't, too bad. That's how the marketplace works.
Not all avid readers are potential buyers of new books, as many posters have volunteered. Some borrow or read freebies; some will spend only a few bucks per book. If a publisher decides that it needs or wants a certain profit margin to stay in business, it makes no sense to chase after every avid reader despite lack of ability or willingness to spend.
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Well, then what they should be doing is trying to convert the avid reader into a buyer, and to do that, they need to understand the avid reader. Some will never be converted--they don't have the discretionary income, they don't care about keeping books so they use the library, etc. But others are potential customers. Maybe some will buy at a certain price point. Maybe some will buy in a certain category that's underrepresented. Maybe some have space issues that kept them from buying paper books but they can be enticed to buy e-books.