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I don't agree with the implication, but this reinforces the principle that content providers want it both ways -- all ways, really. They want IP treated as a tangible product when you need to replace or transform your purchase but want it treated as something else when you want to share it.
If I cannot loan my Harry Potter eBook to a friend because I licensed the IP, then I expect that I should be able to transform my books into eBooks at no additional cost. In fact, I think I should be able to 'refresh' my IP when it is no longer consumable in its original form -- whether that be from wear and tear on a book or the fact that my new eReader does not support the format I specified when purchasing the IP.
Only among content providers is an act that leaves the victim with no less than they started with called theft.
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