The Natural is definitely a baseball book; there's no other sport or competition that could have been substituted. But The Bookshop's relationship to books is marginal; any sort of shop might have served just as well. The location of the shop is what matters to Violet, not what was sold there.
It would have been a more interesting book if Florence's decision to stock Lolita had turned the town against her, but that's not the story we got.
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