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Old 01-19-2013, 06:39 AM   #34
Apache
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Quote:
Originally Posted by QuantumIguana View Post
I was simply pointing out that it isn't the ratio that was important. If it was, people would be as likely to pick up a penny as they would a quarter. People will drive across town to save $50 in a TV, when that might be less a 5% difference. They probably wouldn't drive across town to save a much larger percentage on a much cheaper item. They aren't that concerned about the percentage, they just care about $50 extra in their pockets. The higher the price, the more motivated people are. Whether raising the price actually translates into higher rates of piracy, and how much of an impact that has is uncertain.
It is not just the dollar amount. It is also the perceived savings. People will drive across town for percentages off also. A store advertises a 70% off sale and people will flock to the store. The store has marked everything up 6 to 8 times cost. At an 8 times mark up the store still makes almost 2.5 times the original cost of the sale items. Department, Jewelery and Furniture Stores are three that do this regularly. When you see large impractical savings off you need to compare the price with other stores around you. Even checking online will give you an idea on whether the sale is legit or not.
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