You only need Sony Customer service to help if you no longer have the reader; you can de-register it yourself before mailing it out to the new owner. Sony had to de-register my old reader this past December because I sent it for service and instead of them fixing it, they sent me a brand new reader; so even though I bought my PRS-505 since December 6, 2007, the one in my actual possession is 2 months old since I received the new one on December 15, 2008!
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