Well, we will have to wait until we see something delivered for real.
We are a bit shy about this over here because another german firm (txtr) did utterly fail to meet its own published timelines on its hardware.
At least the company behind this apparently has been in the IT-business for some years but they seem to be experts in providing database- and search-software for big customer orientated firms. So this product would be a major shift in company policy.
The name of the device. Now, it sounds, well, not very promising ...