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I assume that you are discussing the ability to share user data (notes and highlights) between reading apps. I think that it is a far different scenario than importing browser bookmarks.
The investment in books makes it difficult for users to move between the various walled garden e-reading ecosystems, such as Amazon, Kobo and B&N. Only a small percentage of users are going to be willing to put up with issues of DRM removal and format shifting. Of those an even smaller percentage takes advantage of the note taking features of the reading app. So there is very little incentive to the developers of those apps to implement importing this data from their competitors, even when it is technically possible.
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