The 5% was just an example, as I don't know exactly what the profit margin is...publishers are very mum on that point. That is why I also showed it as actual monetary numbers based on actual copies sold.
$22 Million no matter how many times it's sliced up is still $22 million...in 1 month...the INDUSTRY doesn't want to pay that much for something that is useless of it's intended purpose. As we see by
TOR eliminating DRM - "there is no discernible difference" in the amount of piracy.
In the world of business spending 2% on something that doesn't do what it is supposed to is a huge deal....think of it this way...would you spend 2% of your paycheck on a home security service that puts bathroom door quality locks on your house, doesn't install sensors, doesn't put out any signs as a deterrent, doesn't monitor your home for break-ins, and if they DO get notification of a break-in will not call the police because it is too much hassle for such a small scale break-in???