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The two-screen Plastic Logic "showcase" is very impressive, though it seems to me that a real-world product design based on it would need quite a bit of engineering to actually be durable enough. I don't expect to see something like that on the market quickly and/or cheaply. Sigh.
On the other hand, provided that the price of the 10,7" display is reasonable, producing a 200 $/€ 10,7" e-reader weighing 0,5kg and built on a semi-rigid back seems pretty straightforward. I think such a product would have a definite appeal: at the very least, to people who read a lot of large-format material (academics, businessmen, ....) and currently have to choose between fatiguing backlit LCDs or heavy paper.
I would certainly buy one!
BTW: if I'm not wrong, neither the spec sheet nor the videos show touchscreen capabilities (maybe they are not compatible with flexibility?). I'd say that for a 10,7" display this is not an issue: once white margins are removed, it can show a Letter/A4 page at nearly full size, so no need for zoom-and-pan (which, for what concerns e-readers, is the only thing at which touchscreens are actually better than physical buttons).
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