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Old 11-05-2019, 10:50 PM   #1
leebase
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Netflix vs Disney vs Apple

I think there are direct lessons in the streaming wars to what we've been discussing with regard to copyright. What is the value of Intellectual Property.

Netflix got the ball rolling with streaming. At first, Netflix just licensed their content from HBO, Warner Brothers et. al. Shows would come and go on Netflix because the rights were always time boxed. Eventually, Netflix started investing billions in their own shows. Both truly original, and licensed takes on existing properties like Daredevil.

Apple and Disney both launched their streaming services this month. Apple has just a handful of shows. All completely original (as far as IP is concerned). No back catalog.

Disney, come the 12th of the month, will unleash Disney+ with the entire back catalogue of Disney, Pixar, Marvel and Star Wars movies as well as some original shows (both new IP and extensions of their existing IP properties).

How valuable is this intellectual property? George Lucas was paid $4 Billion....that's FOUR BILLION DOLLARS for the complete rights to all the Star Wars movies...including the rights to create all new Star Wars movies, shows and the like.

Steve Jobs died a billionaire....but not from his amazing work in creating Apple. Jobs sold all his shares but 1 when they fired him. So he was "kinda rich" but not a billionaire....UNTIL....he bought a fledgling Lucas movie and technology company, renamed it Pixar and launched the most successful "non-Disney" kids movie making company of all time. And then sold Pixar to Disney making Jobs the largest single stock holder of Disney and a multi-billionaire at his death.

Intellectual PROPERTY. Codified by copyright and trademark laws. Employing hundreds of thousands of people. Bringing entertainment to billions across the globe.

Every story isn't valuable. For every Friends and The Office show that exists in perpetual syndication are countless forgettable tv shows....not to mention all the pilots that never even got green lit....and the multitude of screen plays that garner no attention.

Billions to be made in merchandising. Billions for theme parks. Billions to be made in syndication. Billions in video games. Billions to be made in future books, movies and tv shows continuing the mining of the INTELLECTUAL PROPERTY.

Content is king. Intellectual Property is king. And it's d@mn hard t rise above the vast crowd and grab, and as importantly...keep, people's interest.

You think Apple didn't contemplate making their own Spiderman or Star Wars movie? You think Amazon didn't understand the urgency of creating content that THEY owned?

Intellectual Property does not hinder the creation of new stories. We can see that there is a variety at play. Pay to license content. Pay a license to create new content upon existing IP. Or Pay to create brand new content such that YOU own the IP. All are part of the mix of anyone endeavoring to work in this industry that only exists because of the concept of Intellectual Property as created and codified in our copyright and trademark laws.

Nobody is going to invest hundreds of millions of dollars to bring a story to the big screen if they can't own the result. If anyone and everyone can copy...there there can be no value. And with no value, comes no investment.

Look again at Apple. There already exists a myriad of streaming services that all have extensive catalogs of content. And Apple decided to invest their own money in their own original content. Disney has been building their own content mamoth library for decades through creation and acquisition. And Netflix is doing a bit of both....licensing and creating original content.

It's the wild wild west with this move to streaming content. You have Amazon Prime, Hulu (now owned by Disney), ESPN (again, Disney), CBS, NBC, Comcast and more....all looking to get into streaming. All gunning for Netflix. Heck, my sister subscribes to the Hallmark streaming app!

Copyright and trade mark enable these industries to exist. They don't hinder innovation....not nearly to the extent compared to the creativity they enable to be unleashed.
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