Quote:
Originally Posted by Barcey
A business needs to understand their potential customers. Who they are, what is most important to them, why they did or didn't buy, what they can do to serve them better, if they were satisfied with their purchase and if they'll buy again. I'm sorry but if they don't view avid readers as potential customers and aren't trying to understand them then they are fools and deserve to go out of business.
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I agree that it's any business's job to figure out how to stay afloat. If it can't, too bad. That's how the marketplace works.
Not all avid readers are potential buyers of new books, as many posters have volunteered. Some borrow or read freebies; some will spend only a few bucks per book. If a publisher decides that it needs or wants a certain profit margin to stay in business, it makes no sense to chase after every avid reader despite lack of ability or willingness to spend.